Alice on Wednesday
One of Japan’s many unique and awesome stores
So, recently, I went to a newly-opened store in Harajuku. I had seen glimpses of it in passing on the street. It sticks out with its huge blue wall, dinky doors and the giant words “Alice on Wednesday” splayed across it.
A little heads up – This. Place. Is. Amazing!
First of all, you see all those doors pictured below? Yes, that tiny little one is the entrance of the Tokyo branch. I stand at 5 feet 8 inches, and this dinky door comes up to my chest. You have to crouch to go through it, just like Alice after drinking too much of the good stuff or enjoying too many mushrooms. Thankfully, the door wasn’t locked and no tears were involved when I scooched my way in.
Inside the feast for the eyes just keep on coming. The first floor is the simplest and looks most “store-like”. It’s packed with Alice-themed snacks and goodies such as fruit-flavoured popcorn, cute “Drink Me” bottles (filled with non-alcoholic cider) and, of course, an assortment of cookies. Because what Alice store would be complete without the iconic cookies?
(the mini ciders come in assortment of different flavours and colours – only 324 yen!)
Moving ever onwards and upwards, the staircase to the second floor takes us on a journey through the lush jungle-like garden seen from Alice’s tiny size to a hair accessory table covered in roses a la the Queen of Hearts maze.
The second-floor room is how you might imagine the Queen of Hearts throne room, and it is filled to the brim with quirky Wonderland accessories – bags, earrings, necklaces, you name it.
(Isn’t she beautiful?)
So, what gave away that this room was throne-themed? Oh, I don’t know, maybe the gargantuan throne sitting at one end! I’m sad to say I couldn’t take advantage of the photo op, but I won’t lie and say I didn’t sit my regal backside on it and silently rule over the other customers for a few stolen moments.
Finally, the 3rd floor is the Mad Hatter’s Tea Party (which reminds me on an unrelated note – it’s my unbirthday today!). On this floor are larger accessories and a few interior knick-knacks such as books and things for your home.
One of the best things about this store? Everything is surprisingly cheap. You would think from the decor that they would be charging boutique prices, but actually, this is the same company that operates 300 yen stores across Japan.
Looking at the items individually, I would say you do get what you pay for, and if some of the accessories weren’t grouped together in such a magical setting, you may not look twice at them. They’re not extra high quality, but they’re not bad quality either. Saying that though, there are a lot of gorgeous goods there as well, and quite frankly, I think you get a bargain. I was tempted by more than a few things. Of course, it helps that you feel like you’re shopping in a magical, faraway land.
I’m not going to lie. I was about as excited as I get at Disney Land, and had just about as much fun. I think the sheer excitement of unexpectedly discovering this magical corner of Tokyo helped with that. Needless to say, I will be going back for personal purchases in future.
Now if I could just persuade the store designer to build my future house…
(We’ll be bringing you more features stores in future, so keep an eye on our blog to find out about more Tokyo gems.)
Here are the details for your convenience!
Alice on Wednesday
Address: 6-28-3 Jingumae, Shibuya-ku
Opening hours: 11AM- 8PM
Alice on Wednesday Official Website:
And their Facebook page filled with photos of their goodies:
Credit for photos not taken by us and images: Kenji Masunaga, Alice on Wednesday’s Facebook page, Disney